Get Professional Commercial Photography: Techniques and Images PDF

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By Lou Jacobs Jr.

Featuring rules and remark in addition to images, this assortment bargains new photographers revelations and knowledge from execs and informs them the right way to in attaining advertisement luck. advertisement photographers create photographs which are designed to promote items, companies, political applicants, companies, enterprises, and the other marketable commodity or suggestion, and their consumers diversity from advertisements organisations, brands, retail shops, lodges, eating places, and different companies. With a bit concentrating on every one of those different types of providers, this reference presents a brief workshop on a space of craftsmanship, furnishing these new to the enterprise with a large choice of knowledge approximately each one strong point. tips for choosing the best gear for every subgenre in addition to technical information regarding each one digicam mix with business-savvy know-how—from advertising and marketing, bidding, budgeting, construction referrals, coping with the workplace, and more—making this a finished reference for being either in the back of and in entrance of the lens.

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We price at the mid- to high end of our market without being the highest price in the region. Generally, my commercial time is priced at $300 to $400 per hour, including image ownership. Sometimes we must negotiate our prices to be competitive. My staff shooters are priced in the $250 to $350 per hour range. Private client portrait sessions run a basic $189 to $329, depending on how long a session lasts and whether it’s in the studio or on location. All reprints are priced separately: 8x10s are $89, 5x7s are $59, 4x5s are $29, and larger wall prints are $179 to $799.

I shot with cameras ranging from a 35mm Canon to an 8x10 Super Combo. I had about 8000 watt-seconds of strobe and 6000 watts of hot lights, as well as booms, backgrounds, and still-life surfaces—most acquired or built to meet my clients’ needs. I also had to tweak or modify some of my equipment to meet my own needs. Since going digital, I’ve pared things down some. For the past five years, I have rented studio space when I needed it, but most of my work is shot on location. CAMERA GEAR Since making the switch to digital, my camera choices have changed.

My exhibition was a hit and drew interest from an advertising agency, for which I shot testimonial ads for a local business. Those pictures formed the foundation of my commercial portfolio. 48 PROFESSIONAL COMMERCIAL PHOTOGRAPHY My next major commercial job was an annual report for Sentry Insurance. Working with their agency was challenging. I learned how to hire assistants, how to price myself, and how to deal with an art director’s instructions. I survived an environment I’d never experienced and worked for this agency for many years.

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Professional Commercial Photography: Techniques and Images from Master Digital Photographers by Lou Jacobs Jr.

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