Photography

Get Professional Commercial Photography: Techniques and Images PDF

Posted On April 20, 2018 at 5:38 pm by / Comments Off on Get Professional Commercial Photography: Techniques and Images PDF

By Lou Jacobs Jr.

Featuring rules and remark in addition to images, this assortment bargains new photographers revelations and knowledge from execs and informs them the right way to in attaining advertisement luck. advertisement photographers create photographs which are designed to promote items, companies, political applicants, companies, enterprises, and the other marketable commodity or suggestion, and their consumers diversity from advertisements organisations, brands, retail shops, lodges, eating places, and different companies. With a bit concentrating on every one of those different types of providers, this reference presents a brief workshop on a space of craftsmanship, furnishing these new to the enterprise with a large choice of knowledge approximately each one strong point. tips for choosing the best gear for every subgenre in addition to technical information regarding each one digicam mix with business-savvy know-how—from advertising and marketing, bidding, budgeting, construction referrals, coping with the workplace, and more—making this a finished reference for being either in the back of and in entrance of the lens.

Show description

Read or Download Professional Commercial Photography: Techniques and Images from Master Digital Photographers PDF

Best photography books

Download e-book for kindle: Remote Exposure: A Guide to Hiking and Climbing Photography by Alexandre Buisse

Though many hikers and climbers hold cameras with them, they typically come away feeling disillusioned simply because their photographs fail to visually translate their studies. In distant publicity Alexandre Buisse is going past the mere fundamentals of images and offers you the instruments had to create pictures that aren't in basic terms of excellent technical caliber yet which are compelling as well.

This e-book will advisor you thru a few of the techniques for apparatus, because the requirement for light-weight equipment that's in a position to stand up to chilly, adversarial climatic conditions offers distinct demanding situations. know about the significance of getting an effective wearing procedure and a logical, deliberate workflow.

during the booklet you will discover suggestion on the place to indicate your digital camera and the way to compose a robust snapshot. incorporated are particular standards for mountain climbing, mountaineering, hiking, and tenting. extra complex photographic themes also are coated comparable to electronic trap and optimization suggestions like excessive dynamic diversity imaging (HDRI), panoramic sewing, and the way to accomplish first-class effects and not using a tripod.

The pages are full of over a hundred gorgeous pictures captured through Buisse as he hiked and climbed via mountain levels on 3 continents. Photographers of all degrees and those that simply savour attractive pictures are guaranteed to be encouraged by means of this book.

Foreword by means of Cory Richards (member of the historical hiking excursion that reached the summit of Gasherbrum II in winter).

Download e-book for kindle: Minimalist Lighting: Professional Techniques for Studio by Kirk Tuck

Photographers find out how to create striking images with this easy, simple, money-saving method of operating within the studio. whereas exploring on hand lighting fixtures and gear, this reference tackles the worries of studio photographers concerning an excessive amount of equipment, now not enough room, and a strict finances and gives substitute suggestions for photographing matters.

Ellie Vayo's Guide to Boudoir Photography by Ellie Vayo PDF

The secrets and techniques of boudoir photography—such as attracting purchasers, environment the best temper, capturing ideal hair and beautiful makeup, and including refined intercourse appeal—are printed during this illustrated advisor for pro photographers. The reference offers the fundamental steps for including this carrier, in addition to case stories of various real-life classes.

Additional info for Professional Commercial Photography: Techniques and Images from Master Digital Photographers

Sample text

We price at the mid- to high end of our market without being the highest price in the region. Generally, my commercial time is priced at $300 to $400 per hour, including image ownership. Sometimes we must negotiate our prices to be competitive. My staff shooters are priced in the $250 to $350 per hour range. Private client portrait sessions run a basic $189 to $329, depending on how long a session lasts and whether it’s in the studio or on location. All reprints are priced separately: 8x10s are $89, 5x7s are $59, 4x5s are $29, and larger wall prints are $179 to $799.

I shot with cameras ranging from a 35mm Canon to an 8x10 Super Combo. I had about 8000 watt-seconds of strobe and 6000 watts of hot lights, as well as booms, backgrounds, and still-life surfaces—most acquired or built to meet my clients’ needs. I also had to tweak or modify some of my equipment to meet my own needs. Since going digital, I’ve pared things down some. For the past five years, I have rented studio space when I needed it, but most of my work is shot on location. CAMERA GEAR Since making the switch to digital, my camera choices have changed.

My exhibition was a hit and drew interest from an advertising agency, for which I shot testimonial ads for a local business. Those pictures formed the foundation of my commercial portfolio. 48 PROFESSIONAL COMMERCIAL PHOTOGRAPHY My next major commercial job was an annual report for Sentry Insurance. Working with their agency was challenging. I learned how to hire assistants, how to price myself, and how to deal with an art director’s instructions. I survived an environment I’d never experienced and worked for this agency for many years.

Download PDF sample

Professional Commercial Photography: Techniques and Images from Master Digital Photographers by Lou Jacobs Jr.


by Robert
4.2

Rated 4.04 of 5 – based on 18 votes