Download e-book for kindle: Politicking Online: The Transformation of Election Campaign by Costas Panagopoulos, James Druckman, Martin Kifer, Michael
By Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Professor Vassia Gueorguieva, Professor Allison Slotnick, Professor Sandra Suârez, Professor Steffen Albrecht, Professor Maren Lnbcke, Professor Rasco Hartig-Perschke, Profess
Of the numerous groundbreaking advancements within the 2008 presidential election, crucial might be using the net. In Politicking on-line participants explorethe impression of expertise for electioneering reasons, from working campaigns andincreasing illustration to eventually strengthening democracy. The publication finds how social networking websites reminiscent of MySpace and fb are utilized in campaigns alongside withe-mail, SMS textual content messaging, and cellphones to assist tell, goal, mobilize, and converse with voters.While the web can have remodeled the panorama of recent political campaigns during the global, Costas Panagopoulos reminds readers that officers and crusade staff have to adapt to altering situations, comprehend the boundaries in their tools, and mix new applied sciences with extra conventional concepts to accomplish an total stability.
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Additional info for Politicking Online: The Transformation of Election Campaign Communications
While the general evidence suggests that candidates are fairly comfortable with providing external links, further analysis indicates key diﬀerences based on where the links lead. 2 percent of our House and Senate candidates provided links to relatively safe voter registration Web sites. percent) to provide links to news sources, including links to speciﬁc articles or reports about the candidate. However, when it comes to the riskier links to party and presidential candidate sites, congressional candidates are much more hesitant.
5. For example, Lupia and Philpot (2005) show that visitors are most aﬀected by Web sites that present information in a way that is consistent with the visitors’ tastes. 6. ’ ” 7. ” 8. Pew (2000) reports that in 2000 “more Republicans than Democrats went online for election news (37 percent of Republican online users vs. 3 percent of 44 J . N . D R U C K M A N , M . J . K I F E R , M . ” Pew also ﬁnds that “Republicans hold a clear advantage in online activism over Democrats, measured in terms of interactive participation.
Audio clips, for example, enable candidates to personalize and highlight certain information. Similarly, candidates who opt to include dynamic visuals, such as videos, likely do so in order to draw the audience’s attention to the display (Graber 2001) and possibly to accentuate perceptions of the candidate’s personal qualities (Keeter 1987; Druckman 2003). Multimedia features can make a candidate’s Web site more engaging, but they also require some technological skill and available resources, albeit not much.
Politicking Online: The Transformation of Election Campaign Communications by Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Professor Vassia Gueorguieva, Professor Allison Slotnick, Professor Sandra Suârez, Professor Steffen Albrecht, Professor Maren Lnbcke, Professor Rasco Hartig-Perschke, Profess