Get Groundbreakers: How Obama's 2.2 Million Volunteers PDF
By Elizabeth McKenna
A lot has been written in regards to the historical nature of the Obama crusade. The multi-year, multi-billion greenback operation elected the nation's first black president, raised and spent more cash than the other election attempt in historical past, and equipped the main subtle voter focusing on know-how ever sooner than used on a countrywide crusade. what's lacking from so much bills of the crusade is an realizing of ways Obama for the USA recruited, influenced, built, and controlled its bold military of 2.2 million volunteers. not like earlier box campaigns that drew their strength from employees, experts, and paid canvassers, the Obama campaign's potential got here from unpaid neighborhood electorate who took accountability for organizing their very own neighborhoods months--and even years--in improve of election day. In so doing, Groundbreakers argues, the crusade engaged electorate within the paintings of training democracy. How did they arrange such a lot of volunteers to provide quite a bit useful paintings for the crusade? This e-book describes how.
Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for the United States extends past colossal info and micro-targeting; it additionally reinvigorated and improved conventional types of box campaigning. Groundbreakers makes the case that the Obama crusade altered conventional flooring video games via adopting the rules and practices of group organizing. Drawing on in-depth interviews with OFA box employees and volunteers, this publication additionally argues key success of the OFA's box organizing used to be its transformative impression on those that have been part of it. Obama the candidate may need encouraged volunteers to affix the crusade, however it was once the gratifying relationships that volunteers had with different people--and their deep trust that their paintings mattered for the paintings of democracy--that saved them energetic.
Groundbreakers documents how the Obama crusade has encouraged a brand new means of working box campaigns, with classes for nationwide and foreign political and civic routine.
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Extra resources for Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
In 2004,” Watters said, “I was two weeks into my freshman year of college. I was actually on a golf scholarship to Morningside College. I wanted to be a golf pro. ” His story continued, It was about midnight and we were hanging out, playing catch with a football, singing campfire songs, and we decided we wanted to go swimming. And I was with one of their little brothers on the dock and my hat blew off into the water and I was 10 | Groundbreakers about 150 feet out on the dock, a long ways out.
I was actually on a golf scholarship to Morningside College. I wanted to be a golf pro. ” His story continued, It was about midnight and we were hanging out, playing catch with a football, singing campfire songs, and we decided we wanted to go swimming. And I was with one of their little brothers on the dock and my hat blew off into the water and I was 10 | Groundbreakers about 150 feet out on the dock, a long ways out. And I knew I was next to a boat so I figured I knew the depth and I dove in after it.
Understanding how OFA achieved that outcome has numerous implications for grassroots activism, organizational learning, political participation, and our grasp of democracy. To make this case, we begin in part I by highlighting the need for innovation that early Obama campaign staff confronted in early 2007. We found that a handful of campaign staffers introduced solutions—such as distributing real responsibility to volunteers—that contained a core paradox: On one hand, they sought to build a movement based on the power of millions of local volunteers exercising their own agency in their local communities.
Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America by Elizabeth McKenna