Culture and Everyday Life by Andy Bennett PDF
By Andy Bennett
Culture and daily Life offers scholars with a finished evaluate of theoretical versions, matters and examples of latest cultural perform. Andy Bennett starts by means of summarising and situating - in daily settings - the foremost theoretical types utilized within the learn of present cultural practices. This includes a scientific learn of ways educational puzzling over mass tradition has replaced, from serious debts of early mass cultural theorists to radical postmodernist evaluations of mass cultural debts and to 'the cultural turn', which explored how numerous social identities are culturally developed.
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Such pessimism is exemplified in the work of US mass cultural theorist Dwight Macdonald whose writing during the 1950s issued a severe warning concerning the danger of allowing the production and distribution of mass cultural goods and services to keep on growing unchecked. Following Adorno, Horkheimer and other Frankfurt School theorists, Macdonald makes a distinction between high culture and mass or ‘low’ culture, identifying in these respective forms the same liberatory and exploitative qualities that the Frankfurt School attached to them.
This aspect of ‘postmodern’ visual media is further explored by Kaplan in a study of MTV. According to Kaplan, ‘MTV blurs distinctions between past, present, and future, along with its blurring of separations such as those between popular and avant-garde, between different aesthetic genres and artistic modes’ (1987: 144). In this respect, argues Kaplan, MTV conforms to a pattern which is also to be seen in other forms of contemporary media whose theme and content reflect a postmodern turn, notably advertising, film and new media such as IT and the internet.
1997: 99) The consequence of this is a blurring of the boundary between ‘simulation and truth, image and reality’ (Bauman, 1992: 150). The individual is thus plunged into a world of simulation, a world in which a rapid sequence of images and representations becomes the primary form of reference. Meaning, as much as this has a currency in postmodern society, is inherently fragile and contested. Thus, as Porter observes: Thanks to the twentieth century revolutionization of consciousness – through mass communications, hi-tech media, the advertising and publicity industries, the empire of images throughout the global village – modern human beings now inhabit an artificial, hermetically sealed pleasure dome.
Culture and Everyday Life by Andy Bennett