Download PDF by John Clammer: Contemporary Urban Japan: A Sociology of Consumption
By John Clammer
This quantity demonstrates a clean method of city stories in addition to a brand new approach of modern Japan which hyperlinks economic climate and society in an cutting edge method.
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Extra info for Contemporary Urban Japan: A Sociology of Consumption (Studies in Urban and Social Change)
Perfectly functional but simply out-of-date equipment, fashions or furnishings will be replaced rapidly by those who can afford to do so; possession of the very latest enhances cultural capital like almost nothing else. Variety or oripnality is not the point: newness is. The place of consumption in everyday life - its role in daily routines, its transforming effects on social relationships, its attitudes to the body and its place in the construction of meaning systems - now needs deepening in two directions.
Gift-giving in Japan then involves not only the constant renegotiation of relationships through the gifts, but equally the constant social construction of the objects themselves and an awareness of shifting meanings. Cultural capital is accumulated not so much by the act of exchanging itself, or in correct timing, but rather through the demonstration of mastery of the current (it is always evolving) semiotics of the objects themselves. While the consumption of culture through visible activities such as visiting museums is also important, to a great extent command of cultural competence in Japan is encapsulated in the gift relationship, which can as such become very easily a relationship of reciprocity rather than power.
The se\gmentcd population from the point of view of marketers - the ‘micro-masses’, as they are now often called in Japan - prove to be an interesting point of intersection between the constructions of the market and thc actual lifccycle as perceived by the majority of the Japanese themselves. T H E PO\VER O F T H E GIET In the last two decades economic anthropolo
Contemporary Urban Japan: A Sociology of Consumption (Studies in Urban and Social Change) by John Clammer