Download e-book for iPad: Campaigns and Elections American Style (Transforming by James A. Thurber, Candice J. Nelson
By James A. Thurber, Candice J. Nelson
With new and revised essays all through, this booklet presents a true schooling in useful crusade politics. lecturers and crusade pros describe the innovation and fact of election campaigns as they've got advanced over the years to culminate within the phenomena of the hot city conferences, bus excursions, speak radio, infomercials, concentration teams, and the web. The 3rd version explains how crusade topics and methods are set and communicated; how complicated crusade strategies are used; why mobilizing volunteers is key; why early crusade cash is worthy extra; the best way to get the media to hide a crusade with no purchasing it; and the way to exploit concentration teams, survey study, and media to win elections. delivering a distinct and cautious mixture of Democrat and Republican, educational and practitioner, and female and male crusade views, this quantity scrutinizes nationwide- and local-level campaigns throughout the 2000 and 2008 election cycles. scholars, voters, applicants, and crusade managers will research not just how one can win elections but additionally why it has develop into primary to take action in a moral manner. excellent for a number of classes in American executive, this e-book is key examining for political junkies of any stripe and critical scholars of campaigns and elections.
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He challenged America globally—insisting that we do more and that we do certain things not because they were easy but because they were hard. That is the standard of leadership, engagement, and vision that defines our party and that must now be our standard if we are to lead this nation once again. 40 A Ca l l to S e rv i c e Remember that the president has three key responsibilities in his job description: chief executive of the fiscal and domestic policies of the United States, head of state and therefore the nation’s chief diplomat, and commander in chief of the nation’s military forces.
As President Clinton understood, the people who actually cast votes do not have brains divided into left and right ideological segments that vibrate only when stimulated by particular liberal or conservative messages. Americans expect their elected officials to have a constructive solution to every national problem. More to the point, Democrats cannot truly hold President Bush responsible for the vast, phony Potemkin Village of his nice-sounding but empty domestic policies unless we hold ourselves responsible for articulating our policies on “their” defense and foreign policy issues.
And this is the same administration that has managed to pass along trillions of dollars in new debt, along with neglect of big national challenges, to future generations. 12 A Ca l l to S e rv i c e In my campaign I intend to hold the president accountable for breaking all three of his big promises, applying the very standards he set for himself. And there’s an even more fundamental issue upon which I intend to pose the choice between another term for George W. Bush and a Kerry administration. It is a question central to all the challenges our country faces in the new world created by the end of the cold war with communism and the beginning of a war with terrorist networks and other globalized threats to our security.
Campaigns and Elections American Style (Transforming American Politics) by James A. Thurber, Candice J. Nelson