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By Thomas M. Carsey
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Extra resources for Campaign Dynamics: The Race for Governor
If one accepts that voters will generally have information about each candidates’ location on both dimensions, Hammond and Humes’ s model breaks down. And given their assumption of circular indifference curves, their model is simply the traditional two-dimensional spatial model discussed previously . If voters evaluate both candidates on both dimensions, then the battle over which dimension is more salient centers on changing the shape of the indifference curves, which is equivalent to changing the relative weights placed on each dimension.
The dashed curves indicate the resulting tilt ifz12 is positive. 6. IfVoter X’s preferences are separable, Candidate A lies on an indifference curve (solid) closer to X’s ideal point than does Candidate B, so Voter X will prefer Candidate A to Candidate B. If, however, Voter X’s preferences on the two dimensions are not separable such that z12 is positive, then Candidate B lies on a closer indif ference curve (dashed) to Voter X’s ideal point than does Candidate A. The implied campaign strategy for Candidate B in this case is to link in voters’minds their views on the two dimensions, particularly in terms of how they evaluate the two candidates.
This information allowed me to track the daily proceedings of both campaigns and provided background information for interview questions. The personal interviews I conducted with members of each candidate’ s campaign staff, political reporters, state party of ficials, and campaign volun teers are a critical part of this portion of the analysis. I began making contacts in February 1993 and maintained contact with each campaign through the election. I maintained detailed notes from each interview and, after each interview was over, I made a point of adding to my notes any information I was unable to fully record during the conversation.
Campaign Dynamics: The Race for Governor by Thomas M. Carsey