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Objectives/Outcomes: |
Inspired by the belief that everyone has a singular passion in life, TrueNorth, PepsiCo's Frito-Lay division's popular line of 100% natural nut snacks, is recognizing real people who have pursued their life's passions or their "true north," as part of the brand's "TrueNorth Story of the Month" campaign. |
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Scope of Project: |
Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, www.fritolay.com, and the Snack Chat blog, www.snacks.com. |
