Don’t get me wrong, I am a huge believer in strategy. I talk about it All. The. Time. I firmly believe that every nonprofit should have a long-term strategy with a corresponding financial model.
But sometimes a nonprofit is not quite ready to create that long-term strategy because they don’t know what they don’t know.
When a nonprofit suffers from a host of problems that they don’t know how to solve, I encourage them to take a big step back. Because you cannot articulate your theory of change, your goals for the future, the makeup of your staff and board, your financial model, if you are putting out fires and struggling to keep your doors open.
Let me give you an example. An animal welfare nonprofit came to me recently wanting to embark on a strategic planning process. Yet, in the course of our conversation, they revealed that they currently faced a long list of challenges, including:
These are huge challenges, and creating a strategic plan won’t solve them. If the leader of this nonprofit were to gather her board and staff and ask them to chart the next three years, they would only be talking in circles. Because if you don’t know what’s wrong, you have no hope of figuring out how to fix it.
You should only embark on a strategic planning process when you have the knowledge and capacity necessary to chart a clear future course.
So how do you know if you are truly ready to launch a strategic planning process? Start with these questions:
If you can’t answer yes to these questions, you may not be ready for a strategic planning process.
But all is not lost. Instead, you may need an organizational assessment (what I call a Financial Model Assessment) to determine what is holding your nonprofit back. An assessment helps a nonprofit figure out why money isn’t flowing the way they need it to be, why the board is disengaged, how to articulate what you do and why, how to structure staff effectively, and ultimately how to build the capacity and knowledge necessary to chart a future direction.
A Financial Model Assessment provides a roadmap to help a nonprofit board and staff analyze and prioritize their immediate challenges so they can address them in preparation for a longer-term planning process.
The approach, in essence is two-fold:
It’s a one-two punch that is sometimes necessary when nonprofit leaders are so caught up in the day-to-day that they simply aren’t prepared to make the big, long-term decisions necessary in a strategic planning process.
If you want to get more strategic as an organization, I applaud you. But make sure your nonprofit is truly ready to create a strategy, or you will just be spinning your wheels and wasting everyone’s time.
- See more at: http://www.socialvelocity.net/2016/02/why-some-nonprofits-arent-ready-for-a-strategic-plan-yet/?utm_source=Social+Velocity&utm_campaign=6e891e4bd5-March-2016-Newsletter&utm_medium=email&utm_term=0_bd2775777e-6e891e4bd5-51663373&mc_cid=6e891e4bd5&mc_eid=412bcfb58e#sthash.dDTJzI6o.dpuf