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Kids to Run New Route at ING KiDS ROCK powered by San Antonio Sports
San Antonio Sports

October, 2013

The adults aren’t the only ones getting a brand new race course in 2013. ING KiDS ROCK San Antonio powered by San Antonio Sports will also debut a new course at the AT&T Center, where more than 2,100 local children will experience the joy and fun of running on Saturday, November 16.

kids rock.jpgThe new course will circumnavigate the AT&T Center facility in a clean, flat route. This is a fun safe venue for families with easy access and plenty of parking. The race will also feature the start and finish lines together, which will increase convenience for parents and teachers.

“Encouraging a healthy community is so important and the best way to do that is to make fitness fun. That’s what this event is all about,” said Russ Bookbinder, President and CEO of San Antonio Sports. “We’re excited to introduce a new course that will be convenient and family friendly. We encourage parents to get their kids involved and give them an experience that can set them on the right track toward a healthy life.”

This non-competitive, non-timed event is the culmination of a school-based running program designed to tackle childhood obesity through prevention.

Distributed by San Antonio Sports to more than 260 local elementary schools, the ING Run For Something Better training program guides children as they accumulate 25.2 miles (one mile shy of a marathon) at their own pace at home, during recess or at school. The mileage is tracked by a teacher, parent or facilitator. On race day, each child receives a medal and T-shirt as they cross the finish line of their final mile — completing their first “marathon.”

Coming out to cheer on the participants will be kids fitness advocate Rod Dixon, an Olympic medalist and winner of the 1983 New York City Marathon. Additionally, the San Antonio Spurs Coyote will be onsite to encourage all the runners.  

ING KiDS ROCK is aligned with First Lady Michelle Obama’s “Let’s Move!” initiative, as well as the President’s Challenge, which encourages youth fitness. Runners can earn President’s Challenge rewards for staying active and tracking their progress with other kids nationwide. ING KiDS ROCK San Antonio powered by San Antonio Sports takes place in conjunction with the Rock ‘n’ Roll San Antonio Marathon & 1/2 Marathon on Sunday, Nov. 17. For more information, please


About ING KiDS ROCK San Antonio Powered by San Antonio Sports
ING KiDS ROCK San Antonio Powered by San Antonio Sports is a cumulative marathon program capped by a non-competitive, non-timed one-mile fun run for kids grades K-7. As participants in the ING KiDS ROCK program, young athletes become marathon finishers by completing 25.2 miles of a marathon at their own pace with guidance from parents or teachers. The event aims to motivate children to live a healthy lifestyle. They can learn early on that running can be fun and goals can be attainable. On Saturday, Nov. 16, all participants will meet to run one mile together. Each participant will run or walk one mile, cross the finish line and receive a finisher’s medal and goodies to commemorate the accomplishment. More information is available at:


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