Applying Behavioral Economics to Perplexing Health and Health Care Challenges
Proposal Deadline: April 17, 2013 (3:00 p.m. EDT)
Through this solicitation, we seek innovative proposals that apply the principles and frameworks of behavioral economics to persistent and perplexing health and health care problems. We hope to discover new interventions and insight that have potential to dramatically improve the way health care is delivered and health is promoted and preserved. We are particularly interested in supporting experiments that test innovative solutions to the challenge of reducing the use of low-value services in health care. This problem is particularly important given the rising costs and unaffordability of health care in the United States, but has been difficult to impact in part due to perverse incentives in a fee-for-service environment.