(San Antonio)— With the launch of football at The University of Texas at San Antonio, the College of Business has created a new bachelor of business administration degree in sport, event and tourism management that should appeal to fans as well.
“This degree provides students with a diverse background in the sport, event and tourism management disciplines,” said David Bojanic, the Anheuser-Busch Foundation Professor in Tourism Management in the UTSA College of Business. “Previously we offered only a tourism concentration. This degree combines the synergies of the respective areas to form a more cohesive program.”
Housed in the Department of Marketing, the new degree will prepare students for careers in sport management and marketing, event management, travel and tourism and destination marketing. Academic coursework includes the study of tourism, sport and event management, sport marketing, economics of tourism and leisure, tourism law and destination marketing.
Nationally ranked and recognized, the UTSA College of Business is accredited by AACSB International, The Association to Advance Collegiate Schools of Business. With 5,600 enrolled students and 37 different graduate and undergraduate business programs, the college is dedicated to raising its academic profile to become one of the best business schools recognized for developing “Knowledge for a New World.” For more information, visit business.utsa.edu.