by Rick Christ
| Donor retention in every channel has become paramount. Keeping a current donor active for another year is less expensive than acquiring a new donor. And, it’s more rewarding. |
Growing your list – or just replacing those donors that have fallen on tough times – is becoming a big challenge. And at some organizations, acquisition programs are being paired back. While we feel that cutting acquisition is a mistake, we also understand that you often can’t control that budget decision.
So, how do you get more of your current donors to re-invest in your mission each year?
One secret to gaining and keeping multi-channel donors → good donor stewardship in every channel.
Amergent analyzed millions of gifts to nonprofit organizations and discovered consistently improved results from effective multi-channel stewardship.
In the recently published white paper, Donor Stewardship: Making Virtual Friends for Life, we’ve documented some our findings. They include: