Direct response fundraising has never been easy and it’s getting tougher. And more fundraising organizations are chasing a dwindling market for new donors.
To fundraise effectively, you need to be smarter about it. One of the ways to be smart about it is to use effective analytics – and rely on your donor database as a source of more revenue.
In the recently released Amergent white paper “Using Analytics to Grow Your Fundraising Program,” several strategies are laid out that can help you better understand how to use your donor data to increase revenue and donor loyalty.
The real trick is to get so good at using donor information that your donors feel like you know them – like you’re an old friend.
Analysis of donor behavior can move your messaging from
“when you last talked to me, and how much you gave me” to
“how you've talked to me before (channel of response)
about which area of interest (topic of appeal), at what time of the year, with what result (gift/no gift, online or direct mail response, high or low gift within a gift ladder).”
Analytics can be used to forge and sustain friendships. It can make you more relevant and more credible to your donor, one donor at a time.
Download Amergent’s white paper: Using Analytics to Grow Your Fundraising Program.
Amergent’s unique approach to analytics – Vital Signs Analysis™
Amergent’s dedication to strategic fundraising services for our clients led us develop a suite of analysis tools that assured that we would be able to observe data and develop fundraising strategies for each of our clients’ unique programs. 4/28/11
Amergent uses our Vital Signs Analysis from the very start of a relationship with an organization. This allows our first recommendations to be based soundly in the analysis of a new client’s donor data, allowing for a solid footing for financial forecasting and strategic planning early in the relationship, and ongoing.
Vital Signs is unique because it is designed specifically to stabilize and grow our clients’ programs. It is fully actionable in every way – designed by fundraisers for fundraisers. It is designed to provide you multiple strategic solutions (options) to achieve your goals.
For information on how Amergent Analytics can help your program, please contact Will Swan at (978) 278-1939 begin_of_the_skype_highlighting (978) 278-1939 end_of_the_skype_highlighting, or by email at email@example.com.