Put big soda in its place - Sign on to Drink Well Texas
Sign on with an initiative to put Big Soda back in its place
An epidemic of obesity threatens 1 in 3 Texas children today. Fortunately, public health officials are united on what we can do to improve children's health. Just as a tax on tobacco was the single most effective tool for keeping youth from smoking, a tax on sugary drinks—a leading driver of child obesity—is called for now.
Sugary drinks like soda are cheap and don't make children feel full. That leads many of today's kids to consume them as frequently as three times per day. While out of their parents' care at child care and school, many children are having sweetened drinks instead of the milk, water, and juice that were once the norm during childhood.
The cost of obesity to Texas is over $10 billion per year and keeps climbing, yet the sugary beverage industry makes matters worse by advertising increasingly to kids. A fair tax of just one penny per ounce on sugary drinks would not only lead overweight children to lose an estimated 5 pounds per year, it would give Texas more than $1 billion annually in needed public health revenue.
There was a time in Texas—before industry marketers began targeting our children—when drinks like soda were occasional treats, not something for every meal. Let's return to that tradition. Please take a moment today to sign on as a supporter of Drink Well Texas.
To learn more about this initiative and review frequently asked questions, go to http://txchildren.org/DrinkWell.