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Amergent I-Fund News

August, 2010

Amergent I-Fund

How’s Your Donor Garden?

By Mark Connors
It’s summer and gardening season is in full swing! Like tending your garden, tending your donors is key to a bountiful harvest, and an organized database is essential to success. i-fund 7.12.10 - donor garden

Stretching this gardening analogy we could say that direct mail is the traditional method of growing a relationship with donors, while email, social media and mobile represent new mediums and methods… much like hydroponic or organic gardening.

With the right planning and tools, proper cultivation, and a hefty dose of good ole common sense, you can transform your database into a healthy donor garden that will sustain your organization for years.

How do you achieve this?  Here are a few “database gardening tips.”

Planting (or Planning)

  • Deciding what types of donors you want and where your prospects spend their time will help you make better decisions regarding list sources and acquisition methods.  
  • Organizing your database and integrating with reporting solutions will help you to identify trends and react in a meaningful and timely fashion.
  • Segmenting your database to match appropriate growth strategies to different groups within your file allows you to make the right ask to the right people at the right time – using the right communications method.
  • Weeding out unimportant data and turning useful data into actionable information will help you make the right adjustments in a timely fashion.
In donor gardening, a clear plan and well-organized database that incorporates state of the art campaign management and analytic reporting tools can make all the difference; nurturing the right donors, cutting down on donor attrition and increasing long-term donor value.

Amergent offers 3 database options:
  • “do-it-yourself gardens” (in-house software)
  • “community gardens” (software-as-a-service)
  • “full-service farming” (comprehensive full-service data management)
All are based on our powerful Portfolio software and supported by our experienced database team.

If you’d like more information on how Amergent can help you grow your “donor garden” please visit our website, email us, or contact us directly at 800-370-7500.

Meet with us at the
2010 Feeding America
Mobilizing the Public Conference
in Chicago, Illinois
July 21 - 23, 2010

Meet with us at the
2010 Bridge Conference
in National Harbor, MD
July 26 - 28, 2010



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