Rowan Communication will be holding the next Non-Profit Advocate Communication Training (NPACT) on May 7, 2010.
NPACT was launched to provide non-profit executive directors, communication and development staff and even board members an intensive crash course in better communication skills. In short, it was created for anyone that leads their organization’s communication efforts or is responsible for telling the organization’s story.
NPACT is a communication boot camp. But it is not a predictable list of “Do’s and Don’ts” of the communication field. It is not a “press release training seminar” (anyone can find that on Google).
Instead, NPACT includes in-depth training about strategic communication – not just how to do things, but why we do them, how to align them with an organization’s goals and how to use communication to further an organization’s mission.
The Winter ’09 NPACT session was a great success. Executive directors and communication directors from human services, environmental, religious and education organizations attended. Their feedback has helped shape (and refine) the agenda for the Spring session.
"NPACT is a thoughtful presentation of professional communication strategies and techniques that should be used together. And Colin's session was also a great source of inspiration. Non-profits are in the inspiration business. NPACT not only spotlighted the importance of inspiration in our work--it inspired me to do it at a more committed level." -- Lize Burr, Alliance for a Clean Texas
"This is a must-attend session for anyone responsible for promoting their organization's mission. Colin's expertise in messaging has helped LifeWorks develop its storytelling approach to convey our impact and to build long-term relationships with all our constituents." -- Brett Barnes, Director of Development and External Relations, LifeWorks
"The day's session unfolds as a great conversation as nonprofit peers learn how to best frame our message, work with technology, collaborate and pitch the media. Colin reminds you that storytelling is at the heart of work and how to best tell that story for greater impact." -- Mary Alice Carnes, former program manager, Greenlights for NonProfit Success
"Austin is privileged to have one of the nation's premier communications experts in our own backyard. Colin Rowan is gifted in his ability to translate traditional PR into meaningful and transcendent stories. We are proud to partner with Colin and try to do so as often as possible." -- JJ Baskin, president, Education Capital
The session agenda and other details are below. If you’re responsible for telling your organization’s story (or you know someone who is) and will be in Austin on May 7, this might be just what you need.
Please email us if you’re interested and we’ll send you more details and payment info.
The training is a combination of instruction and workshop that will address the following areas of focus. The agenda has been adjusted since the December session to include more “workshop” and discussion time.
1. Goal, Audience and Message Mapping: Identifying what your organization is trying to accomplish, the audiences who will determine your success or failure, and the messages that hit a responsive chord
2. Messenger Identification and Training: Identifying and nurturing your most effective spokespeople
3. Storytelling as a Communication Strategy: Injecting the most effective communication tactic in human history into your communication efforts
4. Perfecting Your Pitch: Crafting the 30 minute presentation that 90% of your audiences will use to judge your business or cause (Also known as “Why Bad Presentations Happen to Good Causes”)
5. Mastering The Media: The tools and techniques every PR effort can’t do without
When: Friday, May 7, 8:30 am to 5 pm
Where: LifeWorks, 3700 South 1st, Austin, 78704
Cost: $250 per person. Lunch, snacks and digital materials included. Attendees will receive electronic materials from the day’s agenda, custom planning materials, recommended reading and resource lists.
Reservations: Reservations are required. Click here to reserve a space. We’ll reply with payment details.
Colin Rowan has managed communication campaigns for politicians, businesses and the non-profit sector. He led national and regional communication efforts for Environmental Defense Fund, a national environmental advocacy group, promoting causes including endangered species preservation, air quality, ocean restoration and global warming.
In the private sector, he led the technology practice at TateAustin Public Relations as a vice president and served as a partner at I&O Communications. And he’s managed the communication strategy for mayoral and congressional campaigns.
He has been quoted or has placed stories and OpEds in The New York Times, The Washington Post and The Wall Street Journal, on PBS, NPR, NBC Nightly News and ABC World News Tonight, as well as most major and mid-market Texas media outlets. He has helped position businesses and non-profits as leaders in their field and has overseen communication campaigns ranging from small, community-focused efforts to million-dollar national launches.
In 2006, he led Environmental Defense Fund’s communication campaign against TXU’s proposed coal plants in Texas, which culminated in early 2007 in a landmark environmental agreement between the organization and TXU’s prospective buyers.
Colin’s greatest strengths are designing strategic communication campaigns, crafting messages and preparing organizations and their experts for communication opportunities. He has conducted seminars on media training, presentation coaching, message development, marketing for non-profits, storytelling and branding for businesses and non-profits, including Environmental Defense Fund, the League of Conservation Voters (National), The World Resources Institute, the American Association of Public Health Laboratories, the California Housing Association, the Catholic Diocese of America, the American Dental Association and others.
In 2006 he was selected by The Climate Project to train 1,000 citizen activists to present Al Gore's "An Inconvenient Truth" global warming slideshow in their communities. In addition to conducting the training, he has presented the slideshow in venues across Central Texas.
Colin can be reached at firstname.lastname@example.org.