Over the weekend, I had the pleasure of teaching for the Nonprofit Management Certificate program at San Francisco State University. The course was Marketing and Communications for Nonprofits and, as the students practiced their elevator speeches in front of the rest of the class, I learned about some valuable local organizations.
An essential skill for marketing a nonprofit or any company, for that matter, is the much-heralded elevator speech. Each of us has an elevator speech for various projects, whether we realize it or not. The difference is some of us have thought about it, prepared it, groomed it and some of us haven't.