AUSTIN, Texas--(Business Wire)--
Pisces Foods, the local Wendy`s Franchise based in Austin, continued their
charitable work in the community by raising over $72,000 this year for the
Austin chapter of the Juvenile Diabetes Research Foundation (JDRF). Since 1996,
Pisces Foods has donated close to $700,000 to the JDRF.
2009`s donation was raised through a one-month promotion beginning in mid-July
in which customers at participating Austin area Wendy`s restaurants could
purchase a Frosty Coupon Book for $1.00. Each book included four (4) coupons,
good for either a Free Small Frosty or $1 off any Frosty product, including
Wendy`s new Coffee Toffee Twisted Frosty and Frosty-Cino. Customers have been
very excited about the value of the Frosty Coupon Book, where for only $1.00
they receive four (4) free Frosty`s. Proceeds from the sale of each coupon book
went to the JDRF.
The promotion was initiated in 1996 by Pisces Foods where customers could
purchase a Frosty pin-up for $1.00. Since then, the program has expanded to
include the sale of the Frosty Coupon books to draw on the popularity of Wendy`s
signature Frosty and to maximize the donation.
"I want to personally thank all of our customers who purchased a Frosty Coupon
book this year," said Dave Near, Co-Owner of Pisces Foods. "We strive to keep
Dave Thomas` ideas and beliefs at the heart of the Wendy's culture. One thing
that Dave believed was that everyone has a responsibility to give something
back. We agree, and being a diabetic myself, I understand the urgency to help
find a cure for this disease. The sale of the Frosty Coupon Books was just one
way of giving back to our community."
Pisces Foods owns and operates 31 Wendy`s Restaurants throughout the greater