Southwestern Seminary reveals new logo and seal
August, 2009By Benjamin Hawkins
FORT WORTH, Texas (SWBTS) - Southwestern Baptist Theological Seminary revealed a new logo and seal this summer, capturing both the essence and mission of the institution.
"As we begin Southwestern's second century, a new logo and seal have been adopted that capture both the special-ops DNA of our students, alumni and faculty and portrays the seminary's historic missionary and theological foundation on which we intend to continue to build," President Paige Patterson said.
"Our logo and seal rightly show that at the heart of every Southwesterner is a desire to see the Gospel reach the nearly 7 billion people on the face of the globe. May these new symbols remind us of God's gracious work through Southwestern Seminary in the past while they also remind us of the many Southwesterners going to the ends of the earth in the present and in the future. May they declare to all our desire that until our Lord comes, the sun never sets on Southwestern Baptist Theological Seminary."
The images on the new logo and seal portray Southwestern's mission and history. Depicting a Bible and a portion of the globe, Southwestern's new logo emphasizes the seminary's devotion to God's Word and to the Great Commission. Southwestern Seminary is founded upon the inerrant Word of God and not upon any historic building or landmark. The Word has echoed through its halls, and students have proclaimed the Word throughout the nations for more than 100 years. An engraving on the cornerstone of Fort Worth Hall, the seminary's first building, upholds this founding principle: "As ye go, preach."
At Southwestern, students root themselves in Scripture through courses in biblical language and exegesis, theology, apologetics and church history. Southwestern challenges students to apply this biblical knowledge as they take the Gospel into the world, and it equips them to do so through courses in preaching, evangelism and missions. The logo, along with the word-mark, will appear on promotional pieces and on the seminary's Web site, www.swbts.edu.
The new seal made its debut appearance at the end of a film displayed during the seminary's report at the Southern Baptist Convention, June 25. As in most universities and seminaries, Southwestern's seal marks official documents coming from the president's office, the seminary's cabinet and the board of trustees. It is also stamped onto diplomas awarded by the school.
Since its beginning, Southwestern's influence has spread across Texas and beyond. Today it has campuses in both Fort Worth and Houston, and it has extension centers throughout Texas and in Oklahoma, Arkansas and Germany. Southwestern Seminary, however, remains proud of its Texas heritage.
A rope wrapped around the edge of the seal and Texas' lone star at its center recall Southwestern's roots in the rugged Texas of the Old West. Founded at Baylor University in Waco, Texas, in 1908, the seminary moved to Fort Worth two years later, and its students preached the Gospel in "Hell's Half Acre," an area notorious for brawling and crime.
Southwestern's founder and first president, B.H. Carroll, was a Texas Ranger, and his successor, L.R. Scarborough, honed his skills at horseback riding, roping and handling a six-shooter during his early years on a West Texas ranch. The rope running along the edge of the seal also calls to mind Carroll's final words to Scarborough: "Keep the seminary lashed to the cross."
Located in the upper portion of the seal, the Latin phrase, Pro Ecclesia (For the Church), reminds members of the Southwestern family that the seminary serves the churches of the Southern Baptist Convention.
The seal's prominent message, "Preach the Word, Reach the World," was highlighted on the cover of the summer 2009 edition of the Southwestern News magazine. Since its beginning, Southwestern has trained young ministers to preach the Word and reach the world in obedience to Paul's mandate in 2 Timothy 4:1-5 and Christ's Great Commission in Matthew 28:18-20.
The waves of grain, stretching upward, portray the world's need for the Gospel and the urgency of Southwestern's mission: "The harvest truly is plentiful," Christ said in Matthew 9:37-38, "but the laborers are few. Therefore pray the Lord of the harvest to send out laborers into His harvest."
As Southwestern moves forward in its training of men and women for Gospel ministry, its new seal and logo provide visual representations of its Scriptural foundations.
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