A New Book By Mal Warwick & Ben Cohen - "Values-Driven Business: How to Change the World, Make Money, and Have Fun."

I received a note today from Mal Warwick about the new book he has authored with Ben Cohen (of Ben and Jerry fame). The description sounds oh so great!

Mal explains, "The book is entitled "Values-Driven Business: How to Change the World, Make Money, and Have Fun." Ben Cohen and I wrote it as a practical, down-to-earth guidebook for people who own, manage, or want to start small businesses. (Just in case you don't recognize the name, Ben's the guy who added many inches to my waist with such timeless creations as Cherry Garcia and New York Superfudge Chunk.)

The book is an effort to help change the way the world does business - and almost all the royalties go to a great cause (Social Venture Network). I'm hoping this book will help tens of thousands of businesspeople to adopt socially responsible policies and practices.

There are shelves-full of books about "Corporate Social Responsibility," but they're all written for billion-dollar businesses - and there just aren't that many of those companies. Ben and I write about socially and environmentally responsible business for those of us whose businesses aren't in the Fortune 500 - about 25,000,000 companies, in fact!

"Values-Driven Business" is short, easy to read - and cheap. It's only $9.24 on Amazon. And it's a really good book, if I do say so myself! You can help put "Values-Driven Business" on the bestseller lists if you order a copy today at:

www.amazon.com/gp/product/1576753581/sr=8-7/qid=1145242371/ref=sr_1_7/103-6694934-5937448?%5Fencoding=UTF8.

I don't know about you - but the more we have people like Mal writing books that are proactivly teaching how to do thing right the first time - the better we will all feel when we don;t have to fix everythihng after we've flubbed it up. I am ordering it today!